When designing the logo, I wanted to create something that our customers could connect to. My goal was for it to be evergreen. Any generation or demographic that enjoys our cities' outdoors could be intrigued by this design and want to know more about us.
Our name, Speedy Squirrel, was chosen because we realized squirrels are seen in the city as much as you'll find them in nature, just like many of our customers who are city dwellers but find themselves enjoying the beautiful parks and outdoors.
I included the bike tire within the design because I wanted to connect it with one of our favorite outdoor activities, as well as create a sense of movement.
I included the bike tire within the design because I wanted to connect it with one of our favorite outdoor activities, as well as create a sense of movement.
We have been slowly growing Speedy Squirrel over the last two years, and with that, our name and logo design have grown in interest and are quite memorable among the community, especially in the market space!
You can see our logo used on our website, personal screen-printed t-shirts, market signage, tags, and stickers/pins to give away to customers.
You can see our logo used on our website, personal screen-printed t-shirts, market signage, tags, and stickers/pins to give away to customers.
